GALOP is a new clothing business based in Stockholm, Sweden that creates environmentally friendly clothing. The brand's mission is to assist people comprehend the concept of recycling and to teach their customers new sustainable behaviors. The product philosophy is based on high-quality recycled materials and a minimalist style with a hint of skin tones.

The main goal of the brand identity was to assist spread the sustainability message through the clothing's quality. With a few futuristic aspects like a 'futuristic green' color and modern serif type, the entire identity was built to emphasize the brand's minimalistic approach. Those futuristic characteristics help the firm stand out from the competition and assist its long-term objective of recycling and sustainability.

Art Direction, Brand Identity, UI/UX, Social Media Templates.2021